How would you suggest someone starts journaling?

So I went through a very similar situation and I like to say like I'm a journaling hater because that's where I was.

And people are like, but wait, you have a journal company.

Yes, because the thing is you learn so much, but then it's also like super awkward to get started.

Right.

And I often suggest like gamification, making it fun.

Like let's set a timer for five minutes and just let whatever happened happen.

Is there any other advice that you want to share with people listening about confidence, self-trust, journaling, any of that?

So how do you go about finding what you're going to offer and showcase in the store?

A lot of times, I'll be at an event and I will see vendors set up, and I'll really like their things.

I'll talk to them or connect and tell them that I have a shop and ask if they'll be interested and, and that's one way.

And sometimes other vendors, some of my vendors, will be at a show, and they will connect with somebody, and they'll tell them, "You need to come be at the shop I'm at." Um, sometimes people find me on Facebook, and they contact me, and they say, "I wanna be a part of what you got going on." So it's kind of a, a group effort to, to get people in.

Yes.

Well, they had to close, but Amy is a dear friend, and she's had a couple pop-ups the last couple weekends.

And she, we decided to partner together, and she is creating a little toy shop in the back room.

So we're excited about that and that she [laughs] should have that ready, um, by the end of the week, hopefully.

Cheryl, what about you? I feel like even as you expand into different products and how they're used, the price points on them, how are you continuing to center? This is the experience I want my customers to have when they see it, feel it, touch it, sniff it, whatever else they're going to do with it.

It's funny you say that because somebody actually posted something about like buying another Please Notes journal and how I love the way they smell.

I'm like, girl, are you okay? But also like, if that's what it is, if that's what it is.

I love this question because this also speaks to scalability.

Yeah.

Ideally, if I was if I am to become a hundred million dollar business, this is something that I would want to have now so that when I'm approaching retail buyers, that they're clear that they can easily sell and move my product.

One of the things that we do do that is quite unique in comparison to some of the other templated journals out there.

So how are you approaching that go-to-market strategy of continuing to connect with customers, IRL as it were?