Cheerwine

And yours is?

Uh, Cheerwine, maybe.

Okay.

Pepsi.

So that was a very short time.

But it's distributed by the Cheerwine people.

Because when I went to the Mecca of all Cheerwine, they had parked in the back there Sundrop and Cheerwine trucks.

So pretty cool.

They're both North Carolina soft drinks.

I've not brought them to the house yet.

A friend of mine, we have something like that in North Carolina called Cheerwine.

You've probably seen it a few times down there, but my friend lives in Delaware, and every time he comes this way, he basically loads the back of his car up with Cheerwine and takes it

home with him.

Great minds think alike.

Yeah, you had to kiss ass.

I'd have to wait behind R.C. Cheerwine, dude.

People had to suck up to so many DSDs just so they wouldn't, you know, have to work 12 hours a day.

Yeah.

ass.

I'd have to wait behind R.C. Cheerwine, dude.

People had to suck up to so many DSDs just so they wouldn't, you know, have to work 12 hours a day.

Yeah.

Continuing our series on small local products that got big with the right kind of marketing, this week we turn to a 109-year-old soft drink that inspires cult loyalty.

In this episode, we talk to the VP of Marketing at Cheerwine, who also just happens to be the great, great granddaughter of the founder.

Welcome to the Local Marketing Trends Podcast.

Now in its ninth year of delivering the latest research and insights on what's happening in local marketing.

Head to ads.apple.com slash maps if you want to sign up.

We got a great interview and a great show coming up.

Did we say it before the interview? Cheerwine.

Cheerwine.

I love you.

Cheerwine.

Apparently it's a soda that I need to try.

Noted.

It's, it's Southern in nature.

It's called Cheerwine.

Do you know what Cheerwine is, Chris? It's not wine.

It's a red soft drink.

It's a soda, yes.

Somebody get me, somebody get me, somebody get me.

[laughing] You talk about going to another dimension, my brother.

[laughing] One of those hot dogs passes, passes, and a Cheerwine.

I love North Carolina, but I'm not a true North Carolinian because I've yet to try liver mush.

or Cheerwine, so maybe I'll make it there at one point.

I'm not gonna try it, no.

I can't even eat bologna, like it's just not gonna be for me, I already know it, but this morning we've been able to kick off the Witness series and it's just been so incredible just preparing for this, but we've learned how to lead with compassion how to trust the Holy Spirit, how to make room at the table for others.