Charter schools in the United States

And I'm also very cognizant of the challenge that you have because your brand is everything, right? To your point, your enrollments are going to be determined based off of the perception of that community, of that school.

And the Charter School USA brand transfers over from community, community, school to school.

But the reality is that when you actually start to look at organizational culture, this applies to other industries, but I think it's magnified in yours, is that even though the brand represents a certain standard, that brand can either be elevated or not met at the local level if you don't have the right leader, if they don't have the right support around them.

So the fact that you mentioned how how much of a priority your leadership development is, the investment that you make in leadership.