Mm

... it's been a pretty permissive targeting regime.

Most things have been opt-out consent.

Most things are still opt-out consent, but we are definitely seeing a trend where states are starting to look at data much more akin to how Europeans do in g- under the GDPR and say certain kinds of data are more sensitive.

Um, so precise geo is very hot right now in terms of states going from, uh, you know, an opt-out to an opt-in to now, uh, bans, just outright bans.

So no more procedural privacy, which is to say, "I check a box that says I consent to X, Y, or Z, uh, level of detail about me," to the notion that, in fact, even if I consented to it, uh, the, the procurer of that information that I conveyed w- couldn't have done so legally.

Um, and then there are aspects about how that could poison all of the upstream and downstream users of that data.

Mm-hmm.