Channel conflict

but also new business as well, but are very much kind of on the front here and lenders doing whatever they can to prevent customers from or borrowers from, you know, switching to another lender and certainly drawing in as many borrowers as they can amid this softer market with sentiment so low.

So we heard from the FAA this week on this issue, and it was to do with channel conflict and exclusive cashback offers.

And the FPAA CEO, Leo Gacic, really cautioning lenders and banks against pursuing these channel exclusive, proprietary channel exclusive cashback offers at the detriment of the broker channel.

Yeah, and this has been an issue for the industry for a while.

Yeah, 100%.

And that was one of the interesting things about his comment to sort of... thinking about it, the difference between that short-term game in putting the cash back there and getting that little sugar hit, whereas it should be the longer game with some of these loans and ensuring that long-term relationship delivers a better outcome.

And so it wasn't the FBA, and we've heard particularly the FBA talk about this a lot in the past, wasn't stating that, well, lenders should... forego these offers completely or reduce them or or take them off the market it was you know do them in a way wherein it's kind of channel agnostic uh because there are again offers out there being put down by banks and lenders that are and you know that's creating kind of and spurring that channel conflict in his mind.

The challenge also is one of those things where you have a scenario where it seems like the work has been done and there is actually a better offer that's been withheld until that moment.

I think the issue is like we're supposed to have something protecting, you know, conflict.

Channel conflict.

And especially when you introduce someone to a bank and then that person at the bank.

And again, it's not a bank in general.