Cerium

Rob is recently retired, but he is still very busy looking at, kind of staying in the market, looking at the market.

Prior to retiring, Rob was the global head of consultancy for Cerium Ascend Consultancy.

Uh, he was also VP marketing and analysis for BAE Systems Asset Management, uh, which then turned into Falco Regional Aircraft.

Prior to that, he was manager of market forecasting for the Department of Trade and Industry, uh, and he was also a marketing executive for British Aerospace.

Uh, but it is also terminal, pun intended.

Um, it never goes away.

Uh, absolutely, and that's why although, you know, so I, I went from British Aerospace to the Department of Trade and Industry to BAE Systems Asset Management to what was finally called Cerium.

Um, but actually I never lost that passion.

It would not.

Um, I did another big Serium analysis this week, uh, after I saw a tweet from Peter Landsman.

He's the creator of the website LiftBlog, which covers the ski industry with a very specific focus on lifts.

Fun fact, he actually rode and documented every single lift in North America, every chair lift, including like the two at the Minnesota State Fair.