Central Board of Film Certification

Turns out, in India, filmmakers and shows on streaming are already changing words and lines with this method.

Sometimes they're even doing this at the very last minute because they're scared of censorship, and not necessarily just from the CBFC or the Central Board of Film Certification.

A startup in Bangalore has built an AI tool for exactly these changes, and it's already been used on some releases you may recognize.

So how does it work, and what makes Bollywood reach for it? To find out, I'm going to be reading my colleague Shiveka Bakshi's edition from The Ken's subscriber-only newsletter called Trade Tricks.

[upbeat music] In Plato's Republic, the ancient Greek philosopher banished the artist from his ideal nation in 375 BC.

More than 2,000 years later, the artist remains no less under scrutiny.

Last week, the Central Board of Film Certification, or the CBFC, released a new set of rules under the Cinematograph Act, making guidelines even stricter for films.

But amidst the hubbub of perfecting the film, even OTT platforms, which do not formally fall under the ambit of the CBFC, put themselves through rigorous self-censorship, governed only by the open-ended, vaguely worded 2021 IT rules.