What do you think is the biggest mistake businesses are making with AI adoption?

Exactly that.

We are always busy.

You can't just roll a tool out and expect people to figure out how they rethink the way they work.

That is absolute insanity.

It's giving somebody a license and expecting operational work pace redesign to just magically appear on top.

The way that AI is going to actually add value is when we can start to work differently across teams and look at the way that our workflows work.

let's get back to the conversation so you're a big advocate for intentional AI use which I love I think you should be when you teach people how to use AI I'm so glad but how do marketers know when AI is helping versus when it's actually making their work worse