So tell us a bit more about the actual show and how I'm assuming there's going to be a 2026 version.

There is, there is.

Maybe I'll just leap in.

So we wanted to draw a line in the sand or set a marker or whatever expression we want to use to the events industry in the UK and beyond.

to get better at making their events more accessible and inclusive.

I think post-pandemic, there was a big push on sustainability of events.

The events industry really suffered during the pandemic and things are picking up.

We'll be on Instagram soon as well.