Casey Lewis

Well, I'll talk about the different platforms and what they offer.

So s- but some of the people I follow are just total specialists, and you think, "Well, no legacy media title would ever get someone like..." There's a person I follow called Casey Lewis.

She's absolutely brilliant.

She does Gen A and Gen Z trends.

I feel like we actually need a full separate episode on this topic because it's something I'm actually really fascinated by and probably not educated enough to speak on.

But I would love to have somebody like Casey Lewis who writes the after school newsletter to come on and talk to us about this.

But another thing I was thinking about about this era is it feels like there was so much more of an emphasis on teen culture in this time.

Like when I was thinking of Katie coming up on a teen soap, It was a teen soap, but it wasn't for teens.

So relying on my team to surface some of that through social is important.

I also read several substacks that, you know, Casey Lewis writes an incredible one called After School, which is really focused on changing customer behavior with Gen Z. Rachel Carton writes one called Lincoln Bio, which is specific to social media.

I read those every day.

I find them really, really valuable.

I went into this.

I'm going into this question with sort of that as my background, but I have to actually give credit to Casey Lewis and her after school reporting.

She has actually I know the answer to this question, I think, because of the reporting she has done on it.

But you can blame Adam Sandler.

We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears, and what happens when they embark on their second life.

Today on the show, I'm chatting with the author and creator of After School, the incredible youth culture newsletter, the one and only Casey Lewis.

Before she had her wildly successful newsletter, and before she even graduated from high school, Casey was blogging about youth trends on her blog, Teen Fashionista.

Later on, she started at Teen Vogue as an intern and, over the course of her time there, worked her way up to senior digital editor.

Today, she continues to write her prolific newsletter to tens of thousands of dedicated readers, including yours truly, makes amazing content on Instagram and TikTok, and uses her expertise in youth trends to consult businesses from early age startups to Fortune 500 companies.

Casey is an excellent example of how to continue to evolve your career around your interests, and I can't wait for you to hear our conversation.

Now, on Second Life, it's the creator of After School, Casey Lewis.

We like to start this podcast at the beginning.

Like, what are fashion brands getting wrong about reaching the kind of people who read Feed Me?

I think everybody who works at a fashion brand who's asking that question should be, you know, reading, like, Rachel Carton's newsletter, link in bio, and reading Casey Lewis's newsletter, After School, which focuses on Gen Z trends and the decisions, purchasing and otherwise, that Gen Z people are making.

And also read Feed Me, because there's a lot in there, too.

But in general, for a marketer, whether you work in fashion or a different industry, I think that the average consumer has become very smart about the way that things work and feel.

2026 youth report.

We talked with Casey Lewis, who studies Gen Alpha and Gen Z trends and heard big note from the back to school halls that she's been studying and researching is that a lot of Gen Alpha and Gen Z is buying from PacSun.

So a brand similar to Gap kind of making a comeback.

But they put out this report.