Because whether people like it or not, you're gonna have to evolve.

Sure.

Constantly sharpening the axe and looking for ways to grow and make myself better.

I mean, from decisions to give up alcohol two years ago to reading constantly, voraciously, you know, replacing doom scrolling with reading Kindle books and Audible books and, you know, great lessons from mentors.

I think you and I share this where, you know, it took a while for us to get into kind of the mentorship game, you know, mentoring and being mentored.

And I've benefited so greatly just from even some of the book recommendations, like recently reading Designing Your Life by Dave Evans and Bill Burnett or Half Time by Bob Buford.

And to be able to look at you have to start where you are.

Explain some of those that you've had.

Can you dive in and share more around the behavioral structure and the consistency that you mentioned in the book as a real framework and the overall, I would say, playbook strategy for everything else you discussed? Because if you can't get this bit right, talking about doing LinkedIn consistently or using AI as a tool every day might be great, but you're not there because you haven't created this behavior.

Yeah, if you're not thinking about it the right way...

Then you may just be screaming into the void.

And look, I'm a student of this.

I came up in boiler room call center environments.

I mean, I was hammering the phones and doing 100 dials a day on Excel spreadsheets or making stick tallies on a piece of paper, picking up a physical phone.

So I've been there and I've seen a lot of that old school stuff.

And why you see this as a force multiplier in the work that you're doing.