Carphone Warehouse

Yes, but at the time, that was when they were consolidating the business.

At that time, Dixon's Carphone Warehouse, Team Know How, yes, they consolidated the business.

And it was quite function-led for a long time, a very

salesman, it wasn't working.

But they were sort of accidental tackles.

studs on the achilles studs on the goal when it's an accident it's an accident if you're being terrifically clumsy and careless about the well-being of your fellow athlete on the other team two absolute shocking fails that could have led to broken ankles they were fine but amperdue led the way in and in a way and also because he looks like an office worker he looks like a As I've said this many times, a branch manager of Carphone Warehouse.

He doesn't

look like

Not a wrestler's name, no.

Manager of Carphone Warehouse in Telford.

I'd say like a sort of lower league midfielder for like a Midlands football team.

Again, Telford.

I mean, we had a huge period where we were in the sort of telecommunications.

So we worked with Carphone Warehouse, Phones For You, Samsung, all that.

So over the years, we've definitely worked with some huge, huge companies.

But certainly the current crop, I would say, yeah, well-known in their individual industries, but probably not high street known.

Oh.

To make it accurate, and you're going past Woolworths, and Carphone Warehouse, and all these sort of places, and-

Yeah.

But it's high-

Started off in the, the, um, the mobile phone or car phone industry as it was back then.

Um, actually was one of the, I think the second or third employee of the Carphone Warehouse, um, hundred last century.

[chuckles]

Um, and have had a background in tech, um, technology, yeah, s-since then.

Do you know that, Stuart Lee does what he says.

There's like a new statement out by the Carphone Warehouse about some racist incident, I think it was.

The statement was like, this is completely contrary to the values of the Carphone Warehouse.

Stuart Leeser, what are the values of the Carphone warehouse? Well, I equally am sceptical about the values of Liverpool.

I think Liverpool dies on a lot of great hills, like the boycott of some media establishments and also the triumphing of its own working class population.

But to say that resolves into things like scrapping the triple pension lock is outrageous.

Business changed.

They merged with Carphone Warehouse and had a different strategic direction, so I was then very fortunate to join TSB, who had just de-merged from Lloyds at the time.

So we called ourselves the world's oldest startup because the brand was several hundred years old.

At TSB, for any customers out there will know, we then had a IT migration, largest IT migration in Europe.

[laughs]

Was it Carphone Warehouse used to sponsor their kind of player of the month awards?

Carphone Warehouse, yeah.

Yeah, yeah.

And their, and their GPA All Star Awards.