I don't know if you could talk about some sort of opportunities and challenges you're seeing right now in your role currently with some of the brands you're working on.

Let me just talk about kind of how we view brands and, you know, looking at growth and how we value a brand.

When we're looking at a brand to acquire or to invest in, the first thing we really do is what we call a deep dive.

We really, really want to understand who that consumer is, what's the brand aesthetic, what's the mission for the brand, what does the brand stand for, what are the brand extensions, where is the brand being sold, all of that background information.

So when we invested in a brand, let's say like a Nicole Miller and a Rachel Zell brand, We have to do these deep dives because we have to understand if there are growth opportunities and what is that overused word white space, but it really fits the bill.

What is that opportunity for growth, whether it's new product categories, new services, new geographic territories.

So Both of those brands and all of the brands, we have seven in the portfolio now, all of the brands that we have invested in and acquired have demonstrated that there's a lot of room for growth.

And then as you look ahead, what excites you the most about the future when it comes to retail and brands or brand building, whatever you want, feel comfortable talking about? Lead how you want