Canadian whisky

It's such a privilege to be able to have our history well documented and it'd be kind of cool, you know.

You know, I love the fact that you said the word Canadian grain in there, because I do think that is one thing where we have a massive opportunity in Canada with regard to like great Canadian whiskey.

And, you know, I think with...

The interesting political times that we're in, a lot of people are looking for alternatives.

And so maybe he'll be lucky enough to reap the rewards of that.

But we follow all the rules based on what product we're making.

And when we're making Canadian whiskey, we follow the same rules here, which again are loosey-goosey.

We get to kind of do what we want.

there? Yeah, your logo on there.

Your logo that's like, you know, Wes's Whiskey Collection.

Right, right.

Or

Yeah.

That like, so we, we won Canadian whiskey of the year and then this was our next release.

And this was the release that like, like the website crashed and there was like thousands of people in Canada buying it.

And, and then we just like, we sold it all.

Tristan actually like watches us.

I'll catch him watching.

Like he loves the Canadian whiskey tournament.

Yeah.

Oh, yeah.

There was a marketing campaign that Canadian Club, Canadian Whiskey did, which, you know, that's my beverage of choice.

And they were basically selling opportunities to go on a treasure hunt because supposedly, as history tells, there was a ship that was full of Canadian Club people.

that sunk somewhere and there was just barrels of whiskey that you could go and you could actually find and you had to make these videos and send it in and it was all a gimmick right nothing was really true but it was it was fun like it was cool to think there was this lost ship just with hundreds of barrels of of aged canadian whiskey

yeah look at you walked away from that empty-handed but you will not walk away that's right handed from the deal pick so there you go yes most definitely

All right.