Campaign

And so I started doing advertising and PR.

Then I started realizing that when you look, and this is the time that I started, there was this magazine called Campaign Magazine, right? And this is the first time I started reading about Martin Sorrell.

Martin Sorrell was a CFO of one of the best, biggest agencies at that time called Saatchi and Saatchi.

He left Saatchi's, he took Saatchi, Saatchi is one of the first ones also that went public.

I think he-- I think you'll find his name appears above my own.

Isn't he working at Campaign? Is that not Gideon? That's Gideon Spanner.

Sorry.

Different Gideon, I think.

He was probably right." And he said, "Oh, I think it's really good."

[laughs]

So they weren't about to look a gift horse in the mouth, and it ran, and it won a gold that year at Campaign Posters.

[laughs]