Like what got you into that space?

Yeah, I fell into it.

Most dudes, I would say, fall into it.

We don't wake up in the morning and say, I'm going to get into the beauty industry.

Look, I come from a very extensive software background, SaaS background, CRM background.

I got into real estate right out of college, realized that there's a pain point with leads, with follow-ups, with systems.

And I don't know, I'm just an organized guy.

When we were talking earlier about marketing agencies, working with clients and AI, I'm wondering, what's your take? How do you feel that AI is changing professional services, is changing the world of consulting, is changing how agencies engage? If you were to kind of put your future hat on, where do you think the biggest impact would be? And how would you play that? Or how are you advising your clients to think about that?

So with that being said, like, you know, what have you been doing? I know that you no longer are, are kind of running Growth99, so why don't you tell everyone kind of what you're doing right now?

Yeah, sure.

I mean, you know, I, I started Growth99 in the late teens.

You know, it was right around 2016, and we had a, a mission and a vision to help all practice owners, uh, ultimately receive more bookings.

That was our North Star metric is this is a cash pay business.

How do we help practice owners, uh, receive more of that demand on their books, which ultimately leads to revenue? And, and we enjoyed that.

I thoroughly enjoyed it.

Mm-hmm.

had our own experience, but now as business owners, as we like, you know, are in this business and trying to build a business, you know, how's PE coming in? And then like, how are the independent business owners still standing against gigantic PE and the marketing dollars that come with it?

Yeah, private equity is here to stay.

And medical aesthetics, especially when you're both on wellness, it becomes extremely attractive.

And I would say three, four years ago, they were just trying to figure it out.

Most of these PE groups are coming from dentistry.

They've already acquired most of the dentistry market, or there's still a lot left, but still.

They've already done the roll-ups, they've already done the research, and so now they're like, oh, what is medical aesthetics? What are med spas? Now they're becoming much more intelligent to know what data that they're looking for, what rooftops make the most sense, how to do the roll-up.

How do you take your practice from 1 million to 5 million? Like what's the piece that you have to have in order to scale? Asking for a friend.

What do people need to look for to make sure that this legacy that they have built from the ground up continues in a way that they'll be able to sleep at night?

Yeah.

Yeah.

No, it's a good question.

It's, uh, you have to be ready and prepared for it, and I would have...

Whatever your next move is, um, I would start looking at what your next move is.

So if a PE group comes in and buyers a practice, typically they're gonna want that provider to stay.

All these things, yeah