Whilst

working in the other startups.

Yeah.

And what I saw was that a lot of the leads we were getting in the startups were from content.

So I had pretty high conviction that content, there was something special going on on social media with content.

And that as a way to drive leads to a business.

But what I really want to do is work with cool entrepreneurs and founders on their actually on their personal brands and on their personal brand content, because I just sense that you can build an incredible brand with content and with these platforms like Instagram and YouTube and TikTok.

You were creating short form content as a way of them growing their reach, but from video content for podcasts had already been created.