California Strawberry Commission

And so I went in for so somebody who writes a book may work with a brand.

And then they would sit down, talk about like the brand or it was at this point, California Strawberry Commission and Dave Grotto had just come out with his new book.

So I went into the city.

I went to meet Dave and to talk strawberries.

and those who live near the fields.

Rick Tomlinson, president of the California Strawberry Commission, said researchers have been working on steam for more than a decade and are tinkering with the technology so it can be applied to fields faster.

The industry has also been working on other alternatives to chemical fumigants, including cutting off oxygen to kill soil disease and developing more resistant plants, he said.

Fundamentally, there's this disease in the soil, and if you don't have some solution, you're just rolling the dice and one of the years you're going to end up bankrupt, Tomlinson said, because it can wipe out the entire field.

Strawberries are rotting.

Americans spend about $5.4 billion annually on strawberries according to the California Strawberry Commission, but quality problems threaten that value.

In an analysis of online strawberry reviews from a major national grocery retailer, DeltaTrak found that 78% mentioned mold or rot, with 56% mentioning mold specifically, highlighting quality issues that can begin long before berries reach a shopper's refrigerator.

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