So-

Like, I mean, I don't ...

You know, the AI written content, right, so we started, and I'm, I'm sure you, you, you guys saw this also in May when Google started mass indexing all this AI slop.

This was fabulous news, like, really excited about this, um, because, right, w- I...

Somebody asked me something like, "Hey, you know, I'm going to my competitor's websites, I'm grabbing all their content, I'm giving it to ChatGPT and saying, 'Write this co- rewrite this content for me,' and it's not working." I mean, of course it's not working.

That shouldn't work, and we should be happy that that doesn't work, unlike keyword stuffing your business name, which actually does still work, but so using AI to write content, what, what I have seen in my experience, would love to hear your thoughts on it, Joy, but what I have seen that works is if we produce content that is different, uh, has more information that the other ranking sites don't have on there.

So when we use AI, we can do just an insane amount of research that we just wouldn't be able to do, uh, with, uh, human copywriters.

But if you have, like, hundreds of websites or thousands of websites, that's a much better data set, um, to make better decisions when it comes to, like, what to write about.

What's something that's working in SEO right now that a lot of SEOs still aren't doing?

Yeah.

So it's really...

And a lot of this...

So the way that we did local or non-local SEO, right, is we would have the money page, the page we were trying to rank, and then we just built all the supporting content for that money page.

Well, in early 2023, uh, we pivoted completely away from non-local to local SEO.

Uh, we did that, I, I'm sure, Edward, you, you know the timing.

[laughs]