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Caleb Luketic
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Jul 16, 2026
Cheap Leads Cost You More Than Expensive Ones (Here's Why) | Caleb Luketic
14:59
30:37

Jason SewardHOST
You can break that down in as simple form as you can, how that works and how companies like yours can help with that.
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15:09Caleb LuketicGUEST
So for those of you listening, like Jason said, if you're at the gym, driving in the car or whatever, make sure you write this down because I want you to go spy on me later, okay? I'm a visual guy, right? And so I like to see things, like to understand where they are.
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15:24Caleb LuketicGUEST
And so I'm going to tell you all of these things, but I think it's going to help you actually with your eyeballs.
15 MINS LATER

Jason SewardHOST
Do you want to kind of talk for a few minutes on Facebook ads, the effectiveness of them, how to curate them the right way? Because, I mean, I could go out right now on my business page, create a Facebook ad, but I wouldn't know what in the world to do with it to make an offer.
He Gets 36x ROI From FREE Leads?! (Here's How) » 1440
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15:11Joe McCallHOST
All right, so what are some things that you can do to build your brand or to make it better?
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15:16Caleb LuketicGUEST
Yeah, so let's get into the, to, to a couple other things that, that I've got here.
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15:21Caleb LuketicGUEST
So the next two things that we're gonna talk about are getting reviews and social media, actually.
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15:28Caleb LuketicGUEST
I know that people oftentimes they think SEO, they think all the tech, all the techy side of stuff, right? They're talking content, the back linking, all the big keywords there, right? Onto the e- onto that side of it.Actually, SEO really is nowadays intertwined with social media, the, you know, who you are as a person.
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15:50Caleb LuketicGUEST
And when you focus on those things, your SEO actually does better because guess what? People research you.
15 MINS LATER
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30:28Joe McCallHOST
And my other question is, how does the Googles and the Bings and the Yahoos, whatever, can they tell that that article has been written by AI, and how do you prevent that? Does that make sense?