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Caleb Luketic

Jul 16, 2026

14:59
You can break that down in as simple form as you can, how that works and how companies like yours can help with that.
15:08
Yeah.
15:09
So let's do it.
15:09
So for those of you listening, like Jason said, if you're at the gym, driving in the car or whatever, make sure you write this down because I want you to go spy on me later, okay? I'm a visual guy, right? And so I like to see things, like to understand where they are.
15:24
And so I'm going to tell you all of these things, but I think it's going to help you actually with your eyeballs.
15:29
See it in practice how it's being executed.
15:31
So go and Google me, all right, for any of you college football fans.

15 MINS LATER

30:37
Do you want to kind of talk for a few minutes on Facebook ads, the effectiveness of them, how to curate them the right way? Because, I mean, I could go out right now on my business page, create a Facebook ad, but I wouldn't know what in the world to do with it to make an offer.
15:11
All right, so what are some things that you can do to build your brand or to make it better?
15:16
Yeah, so let's get into the, to, to a couple other things that, that I've got here.
15:19
These kinda all go in together.
15:21
So the next two things that we're gonna talk about are getting reviews and social media, actually.
15:27
So just personal social media.
15:28
I know that people oftentimes they think SEO, they think all the tech, all the techy side of stuff, right? They're talking content, the back linking, all the big keywords there, right? Onto the e- onto that side of it.Actually, SEO really is nowadays intertwined with social media, the, you know, who you are as a person.
15:50
And when you focus on those things, your SEO actually does better because guess what? People research you.

15 MINS LATER

30:28
And my other question is, how does the Googles and the Bings and the Yahoos, whatever, can they tell that that article has been written by AI, and how do you prevent that? Does that make sense?

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