Skip to main content
Caleb Fetter

Caleb Fetter

President and Managing Partner at RMS (Residential Media Systems) in Lancaster, Pennsylvania; provider of electrical, lighting, and technology integration solutions for residential and commercial clients.

Jul 21, 2026

10:15
Where do you see people falling on that?
10:17
The biggest myth that we have to dispel is, is that technology makes it harder and more complicated because when done properly, the exact opposite is true.
10:31
And the word intent is one that we use all the time, right? You cannot develop these systems that are so hyper-personalized in a vacuum.
10:40
You have to know your client.
10:42
You have to build a relationship with them.
10:44
You have to know that sometimes they let the dog out at three in the morning, right? I mean, honestly, that's the relationship that we build with our clients.
10:53
It's a very intimate relationship.

18 MINS LATER

28:46
Yeah.

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.