BusinessObjects
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9
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6
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Search complete. 9 mentions across 6 episodes found for "BusinessObjects".
Oct 28, 2026
Eric LacyGUEST
That was great, had a good run there, had a lot of clients and a lot of work there working on different opportunities.
Eric LacyGUEST
And I got a call from Business Objects.
Eric LacyGUEST
And Business Objects really liked my background.
Eric LacyGUEST
And so they hired me in to essentially work with them for, I think it was until 2008. where I decided to, at that time, you know, I really liked being independent, you know, having my independence and, you know, working for clients as an independent consultant versus actually through, you know, a software company.
Eric LacyGUEST
So from about 2008 to 2013, 2013, that is, I get a phone call in 2013, basically USF asking for, you know, we need somebody to come and teach a basically a basic information systems course to our executive MBAs.
Finn ThormeierHOST
Dave is an independent consultant, executive in residence at Balderton Capital, and a startup advisor.
Finn ThormeierHOST
Before starting his consulting career in 2019, he spent over 30 years in various executive roles at enterprise software companies, including, but not limited to CEO at Planful, then called Host Analytics, where they quintupled ARR during his time, SVP and general manager of the 500 million service cloud business at Salesforce, CEO of MarkLogic, a Sequoia-backed startup which they grew from zero to 80 million in run rate over six years, and CMO at Business Objects for nearly a decade as they grew from 30 million to over a billion in revenues.
Finn ThormeierHOST
He also invested in and sits on the board of various tech startups.
Finn ThormeierHOST
Dave, thank you so much for taking the time.
Christian BremeauGUEST
Some context for BI was known as a semantic model, as a semantic design.
Christian BremeauGUEST
And this was already in BI tools many years ago when SAP business objects had a universe or when Cognos had a FM design layer, but as really where all these complex metrics and KPI were designed to be used in reports to make sure they get the right numbers.
Christian BremeauGUEST
So switching to AI, I would believe is to not start from scratch, but actually extract and reuse all these metrics and all this information into a semantic modeling tool that can be attached to a context so that AI gives you the same results as UBI.
Dave RubensteinHOST
Yeah, that certainly makes sense.
Christian BremeauGUEST
We have a really different approach than many with that field.
Christian BremeauGUEST
We believe that the technology keeps evolving on all fronts.
Christian BremeauGUEST
But databases, you know, just like Snowflake, just like Databricks, like a lot of these different databases, or even Oracle or SAP HANA, are adding semantic layers, semantic views, or metric views.
Christian BremeauGUEST
And they keep evolving.
Christian BremeauGUEST
You resolve the sprawl with different interpretations, you know, and you resolve also all these precious metrics.
Christian BremeauGUEST
Some people are still using BusinessObject and Cognos today because they've been incapable of moving these metrics away from others.
Christian BremeauGUEST
And Simon can tell a little bit more about our use of a semantic hub, but that's definitely the innovation we bring with MetaCarta version 12.
Simon DyninGUEST
Yeah, this semantic story is exciting.
38 MINS LATER
Christian BremeauGUEST
So all these companies are going to evolve.
Christian BremeauGUEST
And we're going to evolve with them in our semantic compiler so that you don't have to worry about keeping up with these evolutions of all these semantic layers.
Christian BremeauGUEST
Because we generate and we compile into it, we are responsible to keep up for you with the evolution of all these semantic layers, both on the input and on the output, so that you can focus on something in the middle, the semantic app, which is way more powerful than then let's say where the open semantic interface standard is right now, because we have to capture things from the old systems, what BusinessObject or Cognos or many of these BI tools could do, which is not what Snowflake or Databricks could do today.
Christian BremeauGUEST
But we got to evolve with them.
Mark LorionGUEST
So who are we trying to go after? What keeps them up at night? What are they dissatisfied with that's gonna be enough for them to call us back or to do a web search to try to find us, or to respond to a, an outbound, you know, email or call or something like that? How is our approach different than the competition? What lines can we take that our nearest competitor can't? And as Michael had pointed out, often when you're an early stage company, you're solving things that are being approached by other companies as well, and we've just got a different take on it.
Mark LorionGUEST
And for us, we were going up against Cognos and Business Objects and Hyperion, really well-funded organizations, you know, big marketing budgets.
Mark LorionGUEST
We were never gonna get there by saying that we were another business intelligence tool.
Mark LorionGUEST
We took a slightly different angle, which was around focusing on the value of decisions that people would make in a product.
Pedro ArellanoGUEST
And that's where I ended up.
Pedro ArellanoGUEST
I ended up in the late 90s at a company called MicroStrategy, which was one of the pioneers in the business intelligence space, along with BusinessObjects and Cognos.
Pedro ArellanoGUEST
And none of those companies, they either don't exist or they were acquired or they're doing something completely different now.
Pedro ArellanoGUEST
But those were the starts.