BusinessMirror

In this episode, we talk about making Filipino culture wearable with Alvin Degamo, founder, owner, and creative director of Wear Your Culture as we explore the business of bringing indigenous textiles into contemporary fashion while helping keep traditional crafts alive.

Let's listen in to the conversation between Alvin Degamo and Business Mirror's journalist host, Bless Aubrey O'Haria.

Good day everyone and welcome to Freshly Brewed.

I'm Bless O'Hario, trade reporter for Business Meter and your host for today.

As Alvin shared, bringing indigenous textiles into contemporary fashion is not simply about creating beautiful clothes.

It is also about valuing the artisans, communities, and skills behind every thread and finding ways to make these traditions relevant to the next generation.

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