Business-to-government
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Search complete. 51 mentions across 23 episodes found for "Business-to-government".
Oct 30, 2026
Evan WrightGUEST
So we see this world of e-invoicing of new mandates coming out.
Evan WrightGUEST
It started with business to government, B2G, it's moving into B2B business and it will, uh, there are several countries that have introduced B2C implications.
Evan WrightGUEST
So being able to report invoices real time that accounting platforms are trying to catch up and make sure that they are compliant with their invoicing platforms.
Evan WrightGUEST
We're also seeing a trend of fiscalization starting to spread across EMEA, which means basically that B2C what is happening inside of a restaurant, for example.
Trevor FennerHOST
Okay, so three types of outreach to grow your business right there.
Trevor FennerHOST
Supplier recruiting, B2B, and maybe B2B, B2G.
Trevor FennerHOST
So just lump those into the same category, business to government, business to business.
Trevor FennerHOST
And then also, you know, backlinks, guest posts, and link insertion.
34 MINS LATER
Trevor FennerHOST
So just keep that in mind.
Trevor FennerHOST
You're gonna have to dive pretty deep into some of these niches.
Trevor FennerHOST
That's why when it's a really complex niche, like electric fireplaces or safes, I really recommend that you start a category killer website because that is, you know, there's tons of suppliers and safes and options and B2B potential and B2G and all that stuff.
Trevor FennerHOST
Safes is a really, really great niche to get into actually, but it does come with some caveats.
David HaberGUEST
And so that's sort of its own practice, right? Where I now sit in, you know, my colleagues Alex and Anish help lead is our AI apps fund.
David HaberGUEST
And so you can kind of think about that as, you know, if this is sort of B2D, like business to developer, this is B2G, business to government.
David HaberGUEST
We are B2B and B2C.
David HaberGUEST
you know um so anything consumer still lives within the apps fund uh and then b2b covers lots of industry verticals legal home services you know etc and then horizontal software so things that are sold into the kind of functional buyer that could be true across companies so the cfo the cmo the cro the coo um and so that's kind of how we think about that we also somewhat complicated, but we have a buy-on healthcare fund that does everything from hardcore biotech and therapeutics to care delivery to health tech.
David BlackburnHOST
It absolutely is.
David BlackburnHOST
But there's another side to the conversation that really does deserve attention.
David BlackburnHOST
With billions of dollars flowing through the government contracts and grants, and just enormous amounts of publicly available data, Could AI help uncover things that have historically been difficult, if not impossible, to connect? Well, that's what we're going to be doing today.
David BlackburnHOST
We're going to be talking about this.
6 MINS LATER
Matt PinkstonGUEST
But I think that as you start to identify more of those anomalies, that you're going to start seeing that 53 become a couple hundred, a couple thousand.
Matt PinkstonGUEST
And the thing is, David, listen, this is what the government's doing as well.
Matt PinkstonGUEST
If you don't think that they're out there running AI tools right now to find these anomalies and go down the path of fraud, I mean, our vice president is, you know, chairing a lot of these fraud discussions.
Matt PinkstonGUEST
There is certainly AI behind the scenes that's providing them that data.
Stacey PiperHOST
Welcome to Branding the Beltway.
Stacey PiperHOST
I'm Stacey Piper, a 25 year government marketing expert and the host of the podcast that helps you level up your B2G marketing game with actionable insider tips and real world case studies.
Stacey PiperHOST
If you're in the business of doing business with the government, you're in the right place.
Stacey PiperHOST
Each episode delivers straight to the point strategies from senior marketing leaders familiar with navigating the unique world of GovCon.
17 MINS LATER
Krystal Putman-GarciaGUEST
You're going to force your customers into lots of different logins.
Krystal Putman-GarciaGUEST
And that can be really confusing.
Krystal Putman-GarciaGUEST
And especially in B2G, They want one single place.
Krystal Putman-GarciaGUEST
You're seeing that consolidation.
Mark AmtowerGUEST
I still view LinkedIn as a business platform.
Mark AmtowerGUEST
And for us, a B2G platform.
Mark AmtowerGUEST
But you're right.
Mark AmtowerGUEST
There's a lot of stuff out there.
22 MINS LATER
Mark AmtowerGUEST
And, you know, subject matter expert materials, yes.
Mark AmtowerGUEST
Thought leadership, that implies that whatever you're writing is new, that it has not simply a different angle, but you're breaking new ground.
Mark AmtowerGUEST
And the book, Findable, the B2G Guide to Building a Thought Leadership Platform, it's misleading because most people aren't thought leaders.
Mark AmtowerGUEST
You can build a subject matter expert platform And you should if you are one.
Gabriel ScheerGUEST
And if a city kicks you out, that's the end, right? And it's a business that relies on that relationship.
Gabriel ScheerGUEST
So you mentioned earlier, it was a B2C and that's true, but it was also very much a B2G in the sense that if the government wasn't happy with us, we didn't have an operating model.
Gabriel ScheerGUEST
And so I think a lot of it, that cultural piece was critical to make sure we could maintain quality of service, to make sure we could be trusted effectively, And we broke trust here and there.
Gabriel ScheerGUEST
Mostly we made the right decisions most of the time and thankfully.
Gabriel ScheerGUEST
But a lot of that came back to culture.
Hugo RauchHOST
Yeah.
Hugo RauchHOST
It's, it's interesting what you're mentioning about B2G because Paris is a perfect example of a city where airline got kicked out.
Hugo RauchHOST
At least for the schoolers, I think the bikes are still around, but the school got just kicked out.
Vic DorfmanHOST
Right.
Vic DorfmanHOST
So, okay, it sounds like essentially there's the B2C versus B2B versus B2G strategy.
Vic DorfmanHOST
And yeah, that makes sense.
Vic DorfmanHOST
I've seen that same thing where, of course, you could target your students, but you're better off targeting the, let's say, distributors, right? The people who would, you know, you'd be able to sell like 100 seats, 200 seats, just on a practical level.
Eric VolmarPANELIST
Let me go back.
Steve BlankGUEST
So the question is, how do I find them? Where are they? How do I address them, et cetera? Does that make sense so far? B to C, B to B, B to G.
Steve BlankGUEST
Now, what's interesting is Paul Kwan came up with a set of heuristics or a set of ways to think about the different types of strategies to go to market, which means start your sales process.
Steve BlankGUEST
plan in selling to the DoD.
Fred DiamondHOST
dot com, over 870.
Fred DiamondHOST
Charlie, including many interviews that we've done with VPs of public sector, VPs of federal business, B2G sales leaders, like we're going to be talking about today with Charlie Baker, VP of Federal Sales at Granite.
Fred DiamondHOST
Charlie, it's great to see you.
Fred DiamondHOST
We're doing today's interview in September of 2026.
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