Bundesliga

And it's really fascinating because he's been through a highly controversial career pivot.

So he's moved to the German Bundesliga for table tennis.

And in this campaign, they have paired Fan Zhendong with Jay Chou for a seemingly unscripted, fairly resonant ad that many of the Chinese internet users are calling the ad of the year.

So let's pick this apart first of all.

there is a real sense of national ownership over the table tennis stars.

And I think that's important to understand.

So then that player heading to Saarbrücken or then into the Bundesliga, it carries attention, it carries hundreds of millions of people suddenly paying attention.

who, you know, perhaps our Brooklyn table tennis team were not getting that kind of attention before.