Bruce Fairchild Barton

Quote, When you are through changing, you are through.

Bruce Barton.

You just listened to the posts titled Training Frequency and Small Additions Produce Big Results, both by Ross Enamite of rosstraining.com. And I'll be right back with my commentary.

Pink Pantheress here.

The research highlights how deep this cultural worship penetrated.

You had Bruce Barton, a highly successful advertising executive, writing a best-selling book where he seriously categorized Jesus Christ as the first businessman.

He argued that his parables were the greatest marketing advertisements in human history.

The entire culture was saturated with the belief that the stock market was a guaranteed, scientifically proven escalator to wealth.

Conroy's letter, the, the two young men letter that I just told you about, two billion dollars, twenty-eight years, it wasn't original.

There's strong evidence that he modeled it on an ad written all the way back in 1919 by a copywriter named Bruce Barton for something called the Alexander Hamilton Institute, th- which was a business correspondence school.

It's like courses back in the day.

And Barton's ad opens with, get this, "Two men from the same small town in Massachusetts going off to the Civil War with equal prospects, and one comes back and builds a fortune while the other stays ordinary and just has a regular old normal life." Isn't that wild? That letter was written fifty-six years earlier.

Then we have an academic paper on media theory and celebrity coverage.

Next to that is a historical encyclopedia entry on a 1920s advertising executive named Bruce Barton.

Very niche.

Yeah.

I know, right?

We are moving from the tabloidization of tragedy to the commercialization of the divine.

We are looking at a historical encyclopedia entry for a man named Bruce Barton.

He lived from 1886 to 1967.