Broadway Licensing

Yet it's one that most of us, including actors like myself, don't know that much about.

So Sean Cercone, who was the founder and CEO of Broadway Licensing Global, went on the Producer's Perspective podcast and explained what happens once the rights to a show are publicly released.

Let's say there's 1,800 professional theaters, about 7,000 community theaters, and 50,000 high school productions a year.

We take those and break them down into individualized, whether it's state markets or city markets, and we try to maximize the value of each one of our shows in those markets, right? We wanna be the best producing partners for those regional theaters that we can possibly be.