I'm going to just leave that wide and open to begin with, and maybe we can go from there.

Yeah, so I think we're seeing – It's a conversation with people in the US.

We sort of have a dialogue back and forth and, you know, it's moving from more of a scanner, like who should we partner with, to more of a radiologist.

We're seeing partner ops merge into rev ops around the role of partnerships to be more granular around what impact that can look at.

Like recently, George, we looked at paid ads versus other channels and what partner-led leads will contribute.

And if you kind of look at a cost per lead or a CAC across the channels, partnerships is highly efficient.

And so...

Is that a key risk? And if so, is there something you can do in advance to try and ensure that you pick the ones where that's not likely to happen?