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Brian Tracy

Brian Tracy

Canadian-American motivational speaker

Aug 5, 2026

33:42
So continuing on with the seven C crits.
33:45
The, the third C is constraints, and this is, this is...
33:47
There's, there are multi-day courses, uh, that are given at major corporations on what they call constraints analysis.
33:53
And the question is, if you want to be, uh, uh, financially independent, you ask, "What is the constraint that is holding me back?" Or to phrase it a different way, you say, "What sets the speed at which I become financially independent?" And you ask this question, "Why aren't I already financially independent? I'm talented, I'm skilled, I'm living in one of the most affluent, the most affluent society in the history of man on Earth, where more people are becoming wealthy today than has ever happened before." Today, by the way, we are living on hundreds of billions of dollars of money.
34:25
If you read The Wall Street Journal or Business Week, the country is awash with cash.
34:30
There is so much money that people are spending all day and all night just looking for places to put that money to work.
34:36
They're looking for ideas and properties.

10 MINS LATER

44:14
So you started, you know, we were at constraints and moving out from there.
Brendan Hennessey
Brendan HennesseyCORRESPONDENT
32:25
And you must be delighted as the captain of your club to see that as well and as the goalkeeper of the county team.
32:30
Yeah, look, it's fantastic.
32:31
The more you see, like, it's...
32:34
I suppose, from a senior county team, like, over the last nine, ten years, like, we've probably had, like, it's been a very successful and very fruitful journey.
32:43
And you'd be hoping that would have some effects on getting the underage to play.
32:50
You know, and look, Harlan Sporting Carlo is really strong no matter what no matter what code it is but the thing is trying to I suppose the hard part is Brendan is trying to keep them playing and get them get them to that adult level and you know keep keep them keep them interested in it and push on
Brendan Hennessey
Brendan HennesseyCORRESPONDENT
34:21
It must have been heartbreaking in the end.
34:23
Yeah, look, very, very disappointing.
4:22
Why, why is this thing so important? Can you talk about the, the difference between actually writing something down and just punching it in your notes on your app on your phone? What's the difference in terms of how your brain acknowledges it?
4:33
Well, they've done some exhaustive studies, uh, at universities, and they tracked people who wrote their notes by hand and others who just typed them.
4:43
They found that the people who wrote their notes by hand remembered two, remember two or three times as much in immediate tests after the class.
4:51
But also, they got much higher grades when they wrote the exam.
4:54
They said there's something different about handwriting a note from typing a note.
4:59
And every study, they've gone to all the big universities, they've divided the students, they tracked them, and they found in case after case, for year after year, the ones who write their notes by hand remember more, accomplish more, get higher grades, are more confident, more positive.
5:15
Something about it.

12 MINS LATER

17:43
Do you have advice on how to reclaim that, that silence?
24:56
They were all buds.
24:57
Yes, and yes, you're right.
24:59
But I'll tell you, Atlas Shrugged, a friend of mine gave it to me when I was about 21, 22 years old, and he gave it to me for Christmas.
25:08
I was ...
25:09
My boss at that time, I was selling carbon paper from door to door, office to office.
25:14
Anyway, this was his Christmas present to me, a book, a paperback book, and there was really no business over Christmas.
25:22
So I remember I s- began reading the book sitting on a park bench not far from my residential hotel.

7 MINS LATER

32:21
You almost have to encourage it and cajole it out of somebody.
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7:54
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7:57
You discipline yourself to work on high-value activities.
8:01
And, uh, the other thing is this, is that, uh, your, your, your brain releases both dopamine and, uh, endorphins when you start and complete an important task.
8:14
If you start and complete an unimportant task, you get really no bang for the buck, but if you start and complete an important task, you get a buzz.
8:25
And what they have found is that you can actually become, uh, positively addicted to the feeling of s- of task completion, and you feel valuable, important, in control.
8:38
You feel, uh, more useful, more wealthier, and eventually you, you develop an addiction to starting and completing your important tasks.
8:48
And once you have that addiction, then you will be in the top 20%, maybe the top 10%.

7 MINS LATER

15:36
Dad, maybe you could, you know, elaborate on your ABCDE method.
4:45
We do have one good question about sales, which is how do you, how have you seen, uh, sales techni- techniques change over the last 10 or 20 years?
4:54
Well, the most important thing in sales is to be authentic, is to be honest, to be genuine, and genuinely look for ways to help the customer with your product or service to.
5:05
Improvement in their situation should be greater than the cost.
5:09
I- is to see yourself as a professional helper, and a leader is, in sales, is a helper.
5:16
They help other people achieve their goals with their product or service.
5:20
So one of the things you ask when you start off is, "What is the specific benefit or what are the benefits that my customer gets from using my product or service that they cannot get anywhere else?" And that's your big question.
5:34
And then you say, "Of all the customers out there, who are the customers who can most benefit from this result or this improvement?" And then you seek them out, and you can even open your conversation by saying, "We have a service that will enable you to do this faster and with greater surety than, uh, ever before.
10:26
How, how would you relate some of the material in Eat That Frog, which is really about sort of time management and procrastination, with leadership qualities?
3:20
Good relat- how to have good relationships, the importance of relationships, what Dad learned growing up, what his experience in terms of principles of relationships and- Of course ... what we've learned from him about how to have healthy, happy relationships.
3:33
Yes, and, and we, Barbara and I decided t- uh, two things at the beginning.
3:38
Number one is we would make our children feel valuable and important.
3:43
And so they w- or we would always compliment them and praise them and tell them that we love them.
3:49
And we, a second thing we decided was no criticism.
3:52
Criticism is like a, a poison.
3:55
When you criticize somebody, especially somebody below you, like a, like a child or an employee, uh, it re- really painful.

7 MINS LATER

11:15
You know, how do you, how do you evaluate those dynamics in other parts of your life?
20:24
Um, from a commercial biomass ingredient perspective, are, are we still relying too heavily on, um, shall we say, crude protein numbers when evaluating these next generation proteins?
20:35
Sure, yeah.
20:36
And thanks Nick for inviting SuperRoot into the conversation.
20:38
It's, it's wonderful to be on the panel with everybody.
20:41
I think, yes, I think we are relying too heavily on just standard crude protein numbers.
20:46
Uh, I look at it from where we stand today as we're really trying to balance three things, but at the end of the day, the most important of those three things we're trying to balance, which is how to relay this to our customer, or B2B ingredient company, how to relay this to regulators.
20:59
But most important is how to develop trust and verification with the end consumer.

15 MINS LATER

35:58
So, so how do you go about validating Dumas against amino acid analysis, for instance?
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0:48
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0:51
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0:54
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1:00
Brian Tracy.
1:01
In this age of technology, one of the most common and effective ways to speak to your audience is virtually.
1:07
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1:07
We imagine that a talk is like a circle, and it starts at the top like a clock, and it goes tick, tick, tick, and it comes around back to where it started.
1:15
The opening sets the stage.
1:17
It's almost like spiking a volleyball.
1:19
The opening sets the stage and starts the ball in play and leads to, bam, the end of the game.
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0:54
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0:57
How to be successful without a college degree.
1:00
Successful people are simply those with successful habits, Brian Tracy.
1:05
While there's no denying that a college degree can prove very valuable in today's world, it isn't always a guaranteed path to success.
1:11
In fact, a surprising number of the world's most successful people never graduated from college.
1:18
If you wanna reach your professional goals without a degree though, you're going to need two things: hard work and a plan of action.
1:24
Here are four tips to help you out.
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1:00
Cómo encontrar el verdadero propósito de la vida.
1:03
Llegamos a la pregunta final: ¿cuál es el propósito de la vida? ¿Cuál es el propósito de su vida? ¿Para qué está aquí? ¿Por qué existe? ¿Por qué se levanta en la mañana? ¿Por qué hace una vida? ¿Por qué está en la Tierra? ¿Es simplemente, eh, nacer, crecer, trabajar, reproducirse y morir? ¿O hay otra cosa? Bueno, en mi opinión, sí hay otra cosa, algo mucho más importante.
1:29
En esta sesión quiero hablarles de mis pensamientos, de lo que es el verdadero propósito de la vida.
1:34
El verdadero propósito de la vida, en mi opinión, es encontrar una misión.
1:40
Los hombres y mujeres más sabios de este siglo y también de siglos anteriores han visto esta idea de para qué vino el ser humano a esta Tierra y han llegado a la conclusión de que vinimos a este mundo a utilizar nuestro potencial para encontrar nuestra verdadera misión en la vida.
1:57
Emmet Fox lo llama el deseo de tu corazón.
56:05
(laughs)
56:06
... and you say, "I am an expert on earning and investing money." Write it down as a goal.
56:15
I am an expert...
56:16
And what will happen is opportunities, books, articles, I mean, it'll be almost like a flock of birds.
56:24
The different sources of information will come to you from everywhere.
56:29
You'll have so many...
56:30
You know, they say at the beginning when you start working, it...

6 MINS LATER

63:02
(laughs)

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