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Brian Dawson

Brian Dawson

Principal of Worldwide AI Strategy & Business Development for Amazon Connect at AWS, formerly Chief Strategy Officer of NLX (acquired by Amazon).

Oct 8, 2026

The Amazon Connect Podcast

The Amazon Connect Podcast

The Amazon Connect Podcast - Ep.25 - Be the 5%! w/Hannah Bloking and Brian Dawson

Oct 8 · 52m

DougHOST
7:01
But Brian, you were thrown an angle there and apparently you are very passionate about this exact subject.
Brian Dawson
Brian DawsonGUEST
7:11
Well, I am very passionate about it.
Brian Dawson
Brian DawsonGUEST
7:13
And all the globetrotting things from Australia, we kicked off these Connect and Go sessions where we got our customers to build these experiences.
Brian Dawson
Brian DawsonGUEST
7:23
And coming off Hannah's blog post, every session we start with be the 5%.
Brian Dawson
Brian DawsonGUEST
7:31
And go through what do you, you know, you guys stop shoving your business problems into AI and expecting it to solve it.
Brian Dawson
Brian DawsonGUEST
7:39
It's like you understand your business problems and apply AI.
Brian Dawson
Brian DawsonGUEST
7:42
There's a light bulb that goes on in every session.

20 MINS LATER

DougHOST
27:59
Like what's so acute about AI in this area?

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