it's a it's a

it's a good question right like i understand why you're asking it um we think a lot about the indie web we think a lot about you know your own domain you owning a direct relationship with your audience the two best direct relationships with your audience are going to be your website and your email right those two things you have a very direct relationship one is they come to you you have them right there's no middleman The other is you send information out and it shows up in my pocket, right? So email and the web are very, very, very important.

Whether they rise or fall from year to year doesn't matter.

Compared to everything else, social and these LLMs and all of this, like those are very powerful middlemen standing between you and your audience.

They're never going to be as good.

So you can build a business on TikTok.

You can build a business on Instagram.

quality online journalism, sort of quality human generated content has still got a decent time ahead of it?

So that's kind of how I go about it.

So in Yeah, so one, I'll echo everything Zach said as well.

So this is a pretty good pairing, this show, in terms of the regulations and things like that.

But back to the sort of the software that we use to manage this.

This is all pre-AI, but it works a lot like your favorite AI assistant.

It's just an internal tool.

We have Breaking Bot.

way to go