Brewers Association

My poor little laptop just can't handle it.

But mine is from the Brewers Association, and we will put the link in the show notes so people can get to all these articles.

It was by Mike Kallenberger.

He wrote it for the Brewers Association and it is why craft culture doesn't land with Gen Z was the article.

And he wrote, I thought it was a pretty good article.

He pulled out a few major points.

One thing about the Brewers Association and their articles is that they do tend to be written, I think quite well as a way for the beer industry to to learn something and maybe adjust their strategy or understand what's going on in the world um so i i do like them for that a lot um but he pulled out that one thing about gen z is that they have less spending money they have an interest in wellness and they follow that interest they socialize less frequently than other generations have and when they do have alcohol occasions they want flavored beverages uh to which i asked didn't we want wine coolers and stuff when we We were, you know, the younger end of our generation.

Yeah,

One.

'Cause they all go, "It's too far to come." [upbeat music] All right, show gets underway in re- in real with, uh, the Brewers Association in a few moments' time about the dropping of regulation when it comes to hospitality laws.

We've got Firth Fitz-Simons on the strike that happened today.

Did you notice it? Uh, we've got an interesting story about the number of, uh, fixed speed cameras that are being vandalized, and that might be because somebody thought it was a good idea to put them on the ground.

The government's received a review into our hospitality laws that's been welcomed by Louise Upston and David Seymour, and it follows along closely to what the proposed Act Party policies are, so they're promising to make it easier to obtain and maintain alcohol licenses going forward.

So the review says hospitality businesses have to jump through hurdles and red tape to keep their licenses and pay high fees for an industry that's already struggling.

To talk about this, we've got Executive Director of the Brewers Association, Dylan Firth, with me.

Hello, Dylan.

are these lies or are they realistic statistics? But with all the other news, we hear this a little surprising, but it seems that at least somebody is saying brewery visits are up.

And I do trust the Brewers Association.

Oh, the

BA says it.

But we'll see.

We'll see.

So after years of grim headlines for craft beer, a surprising analysis from the Brewers Association suggests that 2026 is actually set to be the biggest year for total brewery visits in recent history, if you can believe it.

The biggest year.

Having been part of the working group so far, There's been lots of passionate people to get behind Queensland beer.

It's not a Brewers Association like in other states.

It's the QBA hopes to promote Queensland made, Queensland owned, Queensland owned and operated retailers, Queensland beer tourism and Queensland allied trades.

Really keen to see how this alliance builds and benefits Queensland businesses.

So they

asked Brewers Associate Executive Dylan Flores.

Thank you, Dylan.

And he said, tighter household budgets, rising excise tax, production costs outpacing inflation and younger drinkers going for alcohol-free alternatives.

Dylan, appreciate it.

Dylan Firth, Brewers Association.

James Suckling.

who, if you're into the wine industry, is one of the world's great and most influential wine voices.

So they dried hops with different amounts of smoke and then made beer with it so they could kind of talk.

And then the Brewers Association has actually put out guides of like...

You know, they're still pretty good for flavoring hops.

You don't want to use them for aroma hops, but here's how they change.