I mean, did you hear from your people on the street that everyone was talking recovery and we don't have the facilities up there with some others that are around town so you needed to do it? I mean, it's a pretty bold commitment.

Yeah, look, we've always had saunas in a number of our clubs, not all of our clubs, but Paranaki Street is the top of conversation, has always had a sauna.

But, you know, our view is that it's been a subpar experience.

I mean, the move for us to do this contrast therapy is, we believe it's not a fad.

We do our research, we look to where there's sustained behaviour change and where it aligns with our strategy.

We absolutely lean in on it.

So, you know, we've gone all out in terms of this product and we believe that it matches the experience that our members would expect of us.

And

[laughs] So you have a better idea for the film tax credit, tell everybody what it is.

Oh, thank you.

I'm, and thanks for the opportunity again.

Yeah, the film tax credit would cost $120 million a year, and these are, these are transferable tax credits.

It's close to giving them cash, is really what it is.

Because regardless of what they make, they can get the 120 million in tax credits and sell them to other businesses at a discount if they want, or full price if someone's, you know, stupid enough to pay it.

But typically, they would sell it at a discount, usually 10%, and they get the cash regardless of, uh, truthfully what they really owe in taxes.

Tell us what it is and what you do, and how people can get involved with Keystone, which is the preeminent pro-business organization in the State of Nevada.

What are the worst data mistakes that you've seen?

Look, I think it's probably in the interpretation and it's not, again, it's not a critique of people who are trying to make sense of things that are presented in an overly... decontextualized way but it's where something is presented and the the questions haven't been asked and the presentation hasn't been given of all of the weaknesses caveats methodological biases um that are at play and yeah yeah and and it can literally provide an opposite outcome and opposite analysis than might have been presented.

When that's deliberate in order to support a narrative, that's particularly frustrating.

But I wouldn't put that in the category of mistake.

I think mistakes are made when someone hasn't gone to the you know, with the care and attention that is required to understand the complexity of certain data interpretations and analyses.

So whether it's survivorship bias, whether it's the health care seeking bias or the healthy vaccinee bias or, you know, the seeking testing bias, all of those things can remain hidden unless someone knows to look for them or knows to call them out as a potential bias at play.

And I think they're sometimes hugely problematic for the results as they're presented because they literally change you know what what you should make of those results and um that happens all too often i mean obviously um you know we can be focused on um analyses that have gone through a robust peer review process and have had that you know methodological robustness interrogated in full Even then it can get through the cracks or it can still be open to all of those challenges.

What do you look for when you're looking at things in the media or, you know, they come across your desk at work? How do you spot the ones where you go, I'm not sure this is quite what we're looking at?

... reformer Pilates at any age.

Yeah.

Absolutely.

Like, as I say, from a professional elite athlete, which tends to be a younger generation athlete versus, you know, the, the, the aging athlete, somebody who's still involved with, you know, touch, golf, tennis, all of those elements are, are gonna be touched in, um, in the, in the reformer modality.

It's gonna improve all of those elements that you require to play those sports or just in everyday movement, you know.

As we age, we get stiffer.

Um, we lose mobility.

And are you guys finding it hard to, to stay up with, I guess, demand? Because I guess as people lean in, y- your facilities need to get bigger, don't they? I mean, is, is that a struggle at the moment?