So for those that are listening, how should they walk into this? How should they start their conversations ideally?

Yeah.

So after...

So I've spoken to nearly 2,000 CEOs.

Most of them are mid-market, um, and, uh, mid-market CEOs who are not in the world of technology.

They're in manufacturing, they're in operations, they're in retail.

They're in the businesses that are the real businesses where the rest of the world of technology is sort of doing these things that are, you know, uh, flights of fancy and, and, you know, beyond.

[laughs]

And when did you start speaking to CEOs? Who hires you? What does it look like? What does it feel like?

Yeah.

So here's the reason why I started speaking to CEOs.

And that data point is actually, we're near 2000 now.

So we've expanded even more.

I am not an AIologist by any means.

I am a business owner.

What do they need to do to be able to step in and to be okay?

Tell me about your adventure in AI and is it accelerating? Are the skills and capabilities much better now than when it started? Is it really iterating in a useful way? And what is the mindset that you have to adopt to continue to make the best use out of this tool set?

We could sit here and probably spend hours and hours talking about each model and how they're iterating much more improved every 90 days.

Claude is kicking some butt for a while, and then ChatGPT comes out with another model.

We could spend a ton of time there.

What I am seeing as far as where... things are really moving the needle are a couple of big picture concepts.

When companies are leveraging AI to help them scale up their business, outflank their competitors, build better leaders, it's when we understand that Intelligence must be looked at in a completely different way.

Human intelligence versus artificial intelligence.

I'm curious, as somebody who has all these conversations, is using AI on a regular basis, what's something that you've struggled with to do in your business in the past month?

So after building and selling your marketing agency, what made you want to all in on AI? Yeah.

So like you said, I built, I scaled up and I sold a B2B marketing agency, a business to business marketing agency.

It was called Market Creation Group.

And when I decided to do something else, I wanted to move from the typical agency world to marketing.

building a team and building an agency of fractional CMOs or fractional chief marketing officers.

And so when it came time to really scale up and to really get the business off the ground, I didn't want to repeat a lot of the same problems and challenges I had in my agency.

And a lot of that has to do with having to hire people even when the opportunity or the capacity might not be needed.

Okay, so moving forward, if you want to start using AI today, where do you think they should begin?

So why do you think the most successful AI transformations start with employees, not executives?

Well, I think that, you know, if you look at the speed of adoption of generative AI.

And let's talk chat GPT specifically, just because that was the, you know, that was the one that sort of broke the internet, if you will.

We saw in reference, it took 22 years to get to 100 million users of TV.

It took seven years to get to 100 million users of the internet.

It took three years to get to 100 million users of smartphones.

And it took two months to get to 100 million users of chat GPT.

So how do you personally use AI every day as a CEO and give us some glimpse into your work with some examples?