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Brett McCormick

Sports facilities, fan experience and ticketing beat reporter at Sports Business Journal, based in Charlotte, NC; frequent panelist on SBJ podcasts.

Jul 23, 2026

25:50
What were some of the things you took away from the games you were able to see in that market?
25:54
They really bought in.
25:55
I also went to a game in Atlanta, which was great.
25:58
The opposite experience that Alex had with MetLife, and Gillette, and stadium.
26:01
You know, everything was right together.
26:03
The fan festival was right there.
26:04
And I actually went to Spain's opening match of the tournament when they tied Cabo Verde, 0-0.
29:48
Something the three of us talked about in the newsroom a lot whenever we would turn around and, uh, not be doing work was, are we gonna be able to pay attention over the course of 39 days? Are fans gonna pay attention over the course of 39 days? So do you think that this kept everyone's, the sporting fans' attention, the general public's attention, at 48 teams over 39 days, 104 games? And is this the last time we're gonna see 48? Are we just bound for 64 teams in the next iteration of the event? Brett, I'll let you go first.
12:36
Wrigley's got its own sportsbook there.
12:38
Mm-hmm.
12:39
Yeah.
12:39
And it's, uh, it, it kind of speaks to, you know, and, and you watch the costs of these are just go, are like skyrocketing.
12:45
And, and it's part, part of it is because more is expected of venues now.
12:49
You know, you used to have a, a lower bowl, upper deck, t- you know, maybe some suites.
12:54
Um, and that has really shifted.
16:45
(laughs)
Max ChafkinSOUNDBITE_SPEAKER
4:54
(laughs)
4:54
... you know, Dave & Buster's there or Applebee's.
4:56
Bring the kids and let's go 20 miles or something.
4:59
Uh, you know, the Bears are moving out of downtown as well.
5:04
Is that a dome stadium as well? That's a good question.
5:08
I haven't seen the design yet.
5:09
But, so what they're looking for is space.
7:08
there.

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