Brera

And in Italy, they partnered up with a Milanese design firm called to basically take over an existing market.

It was an existing green grocer in the Brera neighborhood during Milan Design Week.

And they basically kept...

The green grocer kept selling the regular produce throughout the day, but it was interspersed with product...

And in Italy, they partnered up with a Milanese design firm to basically take over an existing market.

It was an existing kind of green grocer in the Brera neighborhood during Milan Design Week.

And they basically kept, the green grocer kept selling the regular produce throughout the day, but it was interspersed with Prada, um, Prada blushes, which were newly released, Prada perfumes, their Paradox line.

And so it was kind of all this, like, interconnected experience of elements that are all part of our daily life, right? Like, I spoke with the CMO of Coach recently, who she puts it so well, but, you know, Gen Z consumers especially don't see what they're buying to eat or drink or the music they're listening to or their fashion choices as different.

you know, not-so-central neighbourhoods.

There is one in particular, which is Brera, which is where the artists used to live.

It was a bit more Bohemian, and it's, I think, one of my favourite neighbourhoods in Milan, so I would probably take them there.

Well, enjoy the rest of your time in Shaftesbury.

What are some, do you have some neighborhoods that you like? Well,

I mean, everybody wants to be in Brera and the sought after, you know, areas.

But I mean, you can go on the green line, the red line, and you can go and explore those areas.

I think you have to go and explore the areas that are within your budget.