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Brendan I. Koerner

Brendan I. Koerner

American author

Sep 29, 2026

49:00
How much of trackflation comes down to advancements in technology like shoes and training data and nutrition?
49:09
So I think honestly, the biggest one is the shoes.
49:12
And this was said to me again and again.
49:13
And a couple of people said it's pretty much 90% the shoes.
49:16
Some people thought that.
49:18
You have these carbon plated shoes and they call them super spikes, which basically return more energy to the person who's wearing them.
49:25
And they've done a lot of studies on these and they basically say they're good for about an extra second per 400 meters.
52:35
Why did that response stay with you? Yeah.
15:18
Hmm.
15:18
So in that instance, actually, the airline, TWA, made a decision to pay him $1 million.
15:24
Um, they didn't have $100 million lying around, but they thought that might placate him.
15:28
And so that really set a precedent for, well, not only can you travel somewhere other than Cuba, you can also get ransom.
15:35
You can get money and, and riches from doing this, and that kind of set off this really wild part of this epidemic.
15:40
So, you know, flash forward to 1972, uh, there's a, a young Vietnam veteran named Willie Roger Holder, and he returns from the war.
15:49
He had a, a really bad experience where he'd done several tours and had kind of had a, a mental breakdown and had gotten in some legal trouble with the, with the Army, came back to the States and went AWOL, and was kind of bumming around San Diego.

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