Brendan F. Wallace
Businessman and investor
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Jul 28, 2026
The New Playbook for Real Estate VC's 7/28/26
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12:46Brendan WallaceGUEST
Potentially, or build or identify some confluence of partners that could assemble that.
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12:51Brendan WallaceGUEST
But that is something that wasn't before possible, like as recently as two years ago.
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12:57Brendan WallaceGUEST
And so I guess what excites me is like, if you kind of step back to when I started Fifth Wall, What was on offer to do as a venture capitalist was you invested in tech companies.
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13:08Brendan WallaceGUEST
You bought minority stakes in fast-growing tech companies, and you were along for the ride.
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Fifth Wall’s Wallace: ‘SpaceX is the next iteration of real estate as an industry’
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Jonathan BrasseHOST
Do you understand that, Brandon, or do you feel like that's just shortsighted?
Brendan WallaceGUEST
I, I both understand it and I think it's shortsighted, meaning I, I think that is how the real estate industry has historically thought.
Brendan WallaceGUEST
And I think it begs a very existential, almost like epistemological question about what is the real estate industry? What does it mean to be in the enterprise of real estate? And what I think it means is that the real estate industry is how you use space, three-dimensional physical space, which I'm using my words very carefully, space to create the economy.
Brendan WallaceGUEST
So whether you use that space as a home or a rental asset or a factory or a mall or a data center or a marina, that is using space to create the economy.
Brendan WallaceGUEST
Now, how you use space to create the economy shifts and changes over time because of consumer behavior changes, because of the way the economy is changing, because of geopolitics, and because of technology.
Brendan WallaceGUEST
What's consistently been the case is that the real estate industry doesn't see those changes or recognize those changes as being instances of real estate.
7 MINS LATER
Fifth Wall CEO Brendan Wallace: the data center land grab and the most stable asset on earth you still can't buy
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Auren HoffmanHOST
It like went up all of a sudden, so you didn't really have a lot of time to react and like think it all through.
Brendan WallaceGUEST
I mean, it's, it's, it's kind of exactly what you expect to happen when you're like the government produces like t- literally tens of trillions of, of, of capital, you know, very, very quickly alongside a low interest rate environment and then massively rotates back the other way.
Brendan WallaceGUEST
A lot of dislocation is going to happen, and I just think the, the proptech ecosystem was very, very exposed to that.
Brendan WallaceGUEST
And so that forced this reckoning for a lot of businesses, and I'd say it changed sentiment in the category dramatically.
Brendan WallaceGUEST
And I'd say proptech went through kind of like a pretty bleak 30, you know, 24 to 36 months.
Brendan WallaceGUEST
And it now feels, or it has felt for probably the last 18 months, that we're on the other side of that, and that this new generation, this new cohort of proptech businesses are emerging, and they're very much informed by those experiences.
23 MINS LATER
Brendan Wallace | Fifth Wall’s Co-Founder, CEO and CIO
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Brendan WallaceGUEST
And so that's not a knock on the entrepreneurs internationally or the ideas or the technologies.
Brendan WallaceGUEST
It's just a dynamic that I think many venture investors, um, have recognized, which is why is it that so many of the largest, most transformative tech companies seem not just to come out of the US but come out of California? And it's because this ecosystem works, and there's a path dependency to outcomes when you have so many people that are so focused on this category with so much capital and so many resources and so much expertise.
Brendan WallaceGUEST
And while it's improved, I would say the US is still orders of magnitude better-
How Fifth Wall Conquered CRE’s Tech Resistance w/ CEO Brendan Wallace
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Brendan WallaceGUEST
And then I went to college, and in college I studied the political economy of cities.
Brendan WallaceGUEST
That's what I wrote my thesis at Princeton on, which is actually what ended up becoming the Hudson Yards project that we know today.
Brendan WallaceGUEST
Back when I was in college, they were contemplating a West Side stadium, and so I wrote about Dan Doctoroff and the whole vision behind what that could become.
Brendan WallaceGUEST
And, like, the whole, the dynamics of how politicians and commercial interests converge around stadium development and just urban development and the history of New York, and that was what I was always passionate about.
29 MINS LATER
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33:38Alex GornikHOST
So, so tell us, out of everything you're seeing, what gets you the most excited today? Like, what do you think is either the new frontier in prop tech or climate tech or what- whatever the tangent is? What's either the new frontier or what seems to be the most promising to you?
DeepSeek Aftermath, Is Tech’s Pain Healthcare’s Gain?, Trump tariffs & the Fed 1/28/25
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Diana OlickCORRESPONDENT
But also, I want to understand, what does this say about CBRE in reorganizing itself to get into Flex Office?
Brendan WallaceGUEST
Yeah, so at Fifth Wall, we were obviously incredibly proud and excited to be investors in Industrious.
Brendan WallaceGUEST
And now we're announcing Fifth Wall Securities, which represented Industrious.
Brendan WallaceGUEST
And I think what this shows is that CBRE has really lapped its peer set when it comes to innovation.
Brendan WallaceGUEST
Like, they have truly leaned into the space in a way that their peers just have taken a very back-footed approach.
Fifth Wall’s Brendan Wallace on wildfires, insurance, and the unquenchable demand for data centers
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Brendan WallaceGUEST
Yeah, I mean, I wouldn't say opportunities as much as it, I think, is going to bring into the foreground a lot of the problems that had plagued LA historically.
Brendan WallaceGUEST
So one thing I think you will see is this feels like a 9-11 moment for Los Angeles or like a Hurricane Katrina moment.
Brendan WallaceGUEST
And I think in both of those instances, in the case of lower Manhattan and in the case of New Orleans, those cities used tragedy and a crisis to rebuild themselves.
Brendan WallaceGUEST
And I think you also saw this flourishing of civic pride and civic identity.
Brendan WallaceGUEST
I actually grew up in Manhattan, and I was there during 9-11, and I experienced that firsthand.
Brendan WallaceGUEST
And I think LA is going to experience something similar to that, where I think people are going to feel prideful about LA as this amazing economic engine in America, as this amazing cultural city.
15 MINS LATER
Connie LoizosHOST
But again, I just wonder if Do you think overall interest in the industry has perhaps cooled for some reason?
