Brendan Dunford

They also have approximately 115 Farming for Nature ambassadors, inspiring others to find ways to be part of the solution to the biodiversity and climate crisis.

For this episode, we're delighted to be joined by co-founder and creative director Brendan Dunford and by one of the Farming for Nature ambassadors, Clive Bright.

How are you doing, guys? Good.

Very good.

Um, the, that, that's our bread and butter.

You know, there's a, a, a great person from the Burren there, Brendan Dunford, and he always talks about, you know, that you, you've got to appeal to people if you want them to change, not just financially or not just practically or whatever.

He talks about the heart, the head, and the pocket.

You know, it's gotta, it's gotta feel right.