Brandy Starr
Chief Operating Officer at Tegrita; author of CMO to CRO; host of Revenue Rehab podcast; go-to-market strategist specializing in B2B marketing operations and revenue process optimization.
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Jun 25, 2026
LeanneHOST
Can you think of, I know that there's like NDAs and stuff, but like think of an organization where you saw a way this play out in real life.
Brandy StarrGUEST
Yeah, so I have one company, they are global tech company and it's the typical scenario.
Brandy StarrGUEST
So they had a content team, their content team has an annual plan of like, there's a framework for the type of messaging, the type of content, all these things that they're planning to produce.
Brandy StarrGUEST
They also had a product marketing team that was very heavy on product webinars and helping people to understand what the products do because they're complex solutions.
Brandy StarrGUEST
They're not your, you know, 20 bucks a month kind of thing like companies are spending, you know.
24 MINS LATER
LeanneHOST
And sometimes, you know, it's just, it's that discipline of leadership.