Brandy

And I see the tiniest green shoots everywhere.

in Brandy that I saw 14, 15 years ago and remembered like, when I pitched to Gin Gin Gin, to Stranger and Stranger, I wasn't the 17th person that week, that back then, like there was something new and something that they got excited about.

like yeah there were 30 distilleries when i started 10 years ago yeah in australia um so yeah so that so brandy is definitely a part of it yeah um i i would love to still have that get the cathedral built that so that so like yeah that's i think brandy gin cathedral And, I don't know, some sleep some stage.

Maybe.

Ah, then.

Brandy, port, or a liqueur?

Brandy, please.

Oh, I suppose we ought to wash up.

No, we won't be here long and nobody else will be using the place.

What about first aid

kits? Yes, and any medicines that strike us as possibly useful.

Brandy.

Whiskey was the biggest spirit, fastest growing at the time.

Brandy literally had dust on the bottles in the liquor store.

Um, and I thought this was an interesting opportunity to go disrupt something and, um, We created this brand called Western Grace that was actually named after the song of a punk band called Hot Water Music.

The idea was similar to Sailor Jerry Rum.

And if we can stick to those, it seems like people will be interested to be a consumer.

You said that, just back on the kind of pure marketing front, you've said that your goal is to win the internet for the day.

And I guess when you were making Brandy, I was the editor-in-chief of BuzzFeed, and that was very much our goal as well.

And I think when that's your goal, it's so wide open.

...

Apple Brandy, Muscatel, Oloroso Sherry, and Takagi or Takai.

So pretty much the kitchen sink.

Yes.