Brandweek

Like we're just trying to make people feel a thing or provide value for them.

We're at brand week.

We are corporate.

No, it's true.

I think this is super helpful.

But any last words?

No, enjoy brand week.

Have fun and make some cool stuff.

We appreciate you.

That was a conversation recorded live at Brand Week.

You can find more coverage, analysis, and interviews from across the marketing and media world at adweek.com.

Thanks for listening to AdSpeak.

Well, we're continuing with the Marketing Vanguard Live podcast, aka vidcast series.

I am Jenny Rooney with Adweek, and I'm thrilled to be joined by Doug Zarkin here with me now for this discussion live from Brand Week.

So, Doug, welcome.

Great to be here with you.

Thinking human in business is imagine if you treated every customer that walked in your door, that visited your website, as if they were the only customer that was coming in that day.

What kind of ecosystem would you develop? How would you create a loyalty experience? What would your customer service experience be? That's a bet that I made 14 years ago and that has paid off because it allows the organization to galvanize around the point of is that every person matters, not every transaction.

Brand Week is where marketers argue out loud about where the industry is headed.

What's the debate happening in the halls this year that you have a strong opinion on?

Welcome to AdSpeak, AdWeek's podcast about the business of marketing, media, and creativity.

In this episode, we're sharing a conversation recorded live at BrandWeek, featuring leaders from across the industry discussing the ideas shaping brands right now.

Let's get into it.

I'm

Welcome to AdSpeak, AdWeek's podcast about the business of marketing, media, and creativity.

In this episode, we're sharing a conversation recorded live at BrandWeek, featuring leaders from across the industry discussing the ideas shaping brands right now.

Let's get into it.

Well, hello.

Welcome to AdSpeak, AdWeek's podcast about the business of marketing, media, and creativity.

In this episode, we're sharing a conversation recorded live at BrandWeek, featuring leaders from across the industry discussing the ideas shaping brands right now.

Let's get into it.

Hello, everybody.

Welcome to AdSpeak, AdWeek's podcast about the business of marketing, media, and creativity.

In this episode, we're sharing a conversation recorded live at BrandWeek, featuring leaders from across the industry discussing the ideas shaping brands right now.

Let's get into it.

Hi, everyone.

So Dan, welcome.

Welcome to Brand Week.

It's good to be with you.

I'd love for you to start by just introducing yourself to everybody.

is a great lesson.

There's a great lesson in there for all marketing leaders.

Brand Week is where marketers argue out loud about where the industry is headed.

What's the debate happening in the halls this year that you have a strong opinion about? I

I love it.

So Brand Week is where marketers argue out loud about where the industry's headed.

What debate do you expect to be happening in the halls this year that you have strong opinion on?

Oh, gosh.

Yeah

... we have to, we have to see things differently and continue to test and learn.

We only have time for one more question, but if you had to defend one unpopular marketing opinion on a brand week stage right now, what would it be?

I think, look, I'm a brand foremost thinker.