Brand Strategist

And the biggest difference from any other agent out there here is that our teammates are what we call multiplayer in that I'll give you an example.

I have a teammate called Brand Strategist.

And my teammate I work with, but most of my leadership team and brand team can also call the same agent to do back and forth just like you would with a human brand strategist.

And so that is a huge differentiating factor where you can have these teammates.

So I think that was like a big product shift.