Brand Indicators for Message Identification

So I started digging into that, um, and if you actually click on the blue check mark, it just kind of sent me down a rabbit hole telling me what, uh, what it is, how they got it.

Um, yeah, kind of long story short, it's a, it's a process called a Verified Mark Certification, VMC, and a BIMI.

That's another acronym I'm blanking on what it is now, but, uh, um-

Brand Indicators for Message Identification.

And, um, we were seeing the returns already from, uh, what, uh, Raptive was helping us with Kit just, uh, sort of click-throughs were going up, so I figured I'd build on that.

Yeah.

Can you talk about, uh, before we get into some of the specifics of BIMI and VMC, what were some of the things that you did with email that, you know, you talked about implementing some things, and you saw a return from that.

What were those things? What were the things that you're doing that were most beneficial as you focused on email more?