Brain mapping

Sure, sure.

And you've zoomed out and you created this extraordinary project called the Enigma Consortium, which is a global brain mapping collaboration involving 2,500 scientists across 47 countries.

And you're looking at brain imaging of all sorts and biomarkers, blood biomarkers, and you're kind of doing something that's kind of heresy in medicine, which is looking at psychiatric diseases by looking at the brain.

The joke in medicine is that psychiatrists pay no attention to the brain and neurologists pay no attention to the mind.

But I grew up in England, as you can probably tell from my funny accent.

And I had the chance to work at UCLA during my PhD in my 20s here in Los Angeles.

And they had a brain mapping center, a brain mapping center.

And so what you could do at UCLA, and now this is available across the world, is you could have a three-dimensional picture of the brain, not just what it looks like, but the activity of the brain, what is the molecular content of the brain, Is the activity in the normal range? Is it depressed like in depression? Is it deteriorating like in dementia? So I just got absolutely fascinated by this.

And then the last diagnostics, I just wanna touch on this quickly before I get into the seven principles of the Apollo, uh, program.

It's called the Seven Pillars of the Bredesen Protocol, um, is brain mapping.

Mm-hmm.

Um, why is brain mapping important when you're, when someone's got dementia or cognitive decline?

Well, first of all, it gives us a very clear way to monitor what's happening in your brain.

You know, I might get on a scale to check my body weight, but what am I going to do to check my brain function? And it's true, we can think about our word recall, and, and there's some, and there's some questions and questionnaires that we can do as well.

Mm-hmm.

But brain mapping allows us to literally see how and where your brain is lighting up.

I feel like we delve in and people are like, give us the tea.

What are we even talking about? So what we do, we're a brain mapping and neurofeedback company.

And a brain map is a quantitative electroencephalogram, similar to an EEG or like a SPECT image, except that we're not only looking for something structurally wrong, right? So it's not that we won't see it if somebody's had a brain injury, a concussion, an epileptic discharge happening in the brain.

It's not that we're not going to see it.