So kind of what was that like as far as first finding the problem and then saying, "Okay, how are we gonna solve it?" Or, you know, how'd that idea come, come to fruition?

Yeah.

That, that's great.

So, um, after I stopped playing hockey, I got really into world of biohacking, fitness podcasts, research articles, just, you know, sort of filling in the, the gap and interest level.

'Cause I was always still interested in, in performance, but I just took more of an academic curiosity to it, I guess you could say.

And it was around 2021, Huberman Lab came out with his podcast, and he was the first probably really high profile person to start talking about palm cooling, which is the space that we built into, and he had a podcast talking about it.

I thought it was interesting.

That's right off the bat, yeah.