Bradford Bulls

There's a few areas just around the league where clearly things need to happen.

I mean, I think the Bradford Bulls, for example, are after a halfback.

There's a few positions like that.

I think Huddersfield are not 100% what they're going to do half-wise.

around the world like that so you must have left it in at one point who's george george he goes to rovers he's also a huddersfield town fan very nice

guy let's talk about why the world cup is rubbish only having 10 teams in it then because Very recent grand final winner of Wakefield and soon to be a Bradford Bulls player, Lachlan Wormsley, has had his say on the World

Cup.

Having watched England beat France 8-0 on Saturday, Mr Wormsley, a Scotland player who's represented them four times, despite the fact that he was born in Australia, but in New South Wales, He wrote on X, so Scotland, Wales, Italy and Ireland don't get to compete in the World Cup.

Investors to BoldFit, a $41.8 million Series B for the Indian sports and fitness goods brand, with the investors not named in the brief.

And Hummel and Barter card to the Bradford Bulls, a multi-year deal covering the kit, the front of the shirt, and the naming rights to Odsell from 2027, worth seven figures, with full terms not yet disclosed.

And a sports and fitness goods brand raising a Series B is a reminder that the money in sports isn't only going into teams and media rights.

As for those brands, agencies, and campaigns that are winning awards at award shows? Uber Eats' Football is for Food, from the Los Angeles office of Special, took the Grand in the category for partnerships between brands and leagues at the Clio Sports Awards in December 2025.

One story off the radar before we close.

A barter exchange is doubling down on Bradford's Odsall Stadium.

The Bradford Bulls Rugby League Club signed a multi-year, seven-figure joint deal with Hummel and Barter Card, a company that runs a barter trading system for businesses.

Barter Card keeps the naming rights to the 26,000-seat Barter Card Odsall Stadium and becomes the front-of-shirt sponsor from 2027, when Hummel takes over the kit.

There hasn't been anyone gone over to England and played.

And I played along with him my back end of the career with Bradford Bulls.

But what I'd say about it, it was – it's a – it's a culture shock in a way, if you're not ready for it, you know what I mean? Like, and, um, my first stint over in England with Leeds and Leeds, it's a, you know, a great club.

I very, it was a very established club.

Mate, you've already mentioned a little bit about the Super League and the difference with the NRL.

You played 250 games for the Bradford Bulls.

Do you have visions of what you'd like to see for the Super League moving forward? There's been obviously a lot of ongoing conversations, NRL ownership, and there's a fair bit happening and then very outspoken PVL.

Mate, do you have visions for the Super League?

Y- you've already mentioned a little bit about the Super League and the difference with the NRL.

You played 250 games for the Bradford Bulls, uh, b- Bradford Bulls, sorry.

Do you have, uh, visions of what you'd like to see for the Super League moving forward? It's been obviously a lot of ongoing conversations, um, NRL ownership, and, um, there's a fair bit happening, and then very outspoken PVL.

Um, mate, do you have, do you have visions of this for the Super League?

And Nigel Wood aren't being able to get this deal over the line with the NRL.

But Nigel Wood, you know, is very comfortable with his beloved Bradford Bulls going to Vegas next year.

But I'm sorry, there's more pressing matters right now in the future of our sport.

We need sponsorship.

... 'cause those three are playing in England.

I think Shaunte Happé was playing for Bradford Bulls.

Yeah.

Yeah.