But that's old information, but that's how it worked back then at some point.

Yeah, we saw that same phenomenon with verification requests.

I'm going back, you know, probably 10 years as well.

But, you know, we just saw people brute forcing, calling support.

It's like...

I'll call support 100 times.

I just need one agent to do the action one time.

a GDP listing.

Is there any manual review that you guys are aware of anymore?

I mean, there was when I left.

Again, I'm like two years out.

I mean, it could have changed and it does certainly feel that way.

I agree with that sentiment, Joy.

But like, you know, there was, I think that when scenarios like what's happening now occurs, right, like where there is like, you know, an influx of requests to the support organization saying, my reviews have disappeared, I want them back.

Right.

What, what, what is still manual that you can request?

Tell us what is happening in your world of AI search for small businesses and big one, and what are the economics those organization needs to look at?

Yeah.

Yeah, I mean, like the, well, the, the recipe that you just di- displayed was or just detailed was, was really accurate, I think, you know? And I think that, um, I, I'm, I'm gonna expand on that because, you know, like start- starting with the zero-click search phenomenon, right? So this is where, you know, like the, the landscape of, um, of what businesses get shown in, uh, in the AI overview is diminishing, right? So there's not as many businesses that are gonna be, gonna be shown.

And if you are...

if a, if a consumer is doing a informational intent query, right? So they're seeking information, then what AI's job is, is to go out and get an answer to that question.

And so, you know, you mentioned a couple of things there.

You mentioned about, you know, having a website that is not just built for humans, but it's also built for machines with the structured data, right? So that it needs to be designed.

And in this era where, you know, we as human will be orchestrating AI agent to perform work, analyze information, make decision, how will this change our customer search, evaluate brands, and make purchase decisions?