So Brad, what about stationary makes it so magical? I think it's

the fact that we all have our own individual and personal relationships with it, right? Like what's magical for me may not be magical for Jay, right? Or any listener on here.

But what I find the magic in for myself, I'm speaking for myself, is it's two things which are kind of like they don't fight against each other but they're not you know similar like in similar buckets one is i am a super super tactile feel person right so things have to feel right like and with a product like a pen it's obviously you're holding it And it's not just the way it feels in your hand, but when it touches the page, whether it's a standard pen or a fountain pen or a marker, how that feels or a pencil, how that feels.

Those feelings register with me in a very...

I don't know specific and like very front facing way like it's very very noticeable like when I have to talk when I use a product and I always want to talk about the feel which is like one of the hardest things to describe because it's for me right like I can tell you like you know this nib is scratchy and you will understand that this nib is scratchy but it will still feel different but for me to you um And the other part of it is just the bit of escapism that I get.

So, like, that's the second part of it.

Or, I mean, they're equivalent in that my magic with stationery is when I pick up the pen, it's like, you know, it's like your mindset changes, right, to me.

Do you think some of that personality has kind of fled? at this point

So Brad, what about stationary makes it so magical? I think it's

the fact that we all have our own individual and personal relationships with it, right? Like what's magical for me may not be magical for Jay, right? Or any listener on here.

But what I find the magic in for myself, I'm speaking for myself, is it's two things which are kind of like they don't fight against each other but they're not you know similar like in similar buckets one is i am a super super tactile feel person right so things have to feel right like and with a product like a pen it's obviously you're holding it And it's not just the way it feels in your hand, but when it touches the page, whether it's a standard pen or a fountain pen or a marker, how that feels or a pencil, how that feels.

Those feelings register with me in a very...

I don't know specific and like very front facing way like it's very very noticeable like when I have to talk when I use a product and I always want to talk about the feel which is like one of the hardest things to describe because it's for me right like I can tell you like you know this nib is scratchy and you will understand that this nib is scratchy but it will still feel different but for me to you um And the other part of it is just the bit of escapism that I get.

So, like, that's the second part of it.

Or, I mean, they're equivalent in that my magic with stationery is when I pick up the pen, it's like, you know, it's like your mindset changes, right, to me.

Do you think some of that personality has kind of fled? at this point