
Bob McDonald
Canadian author and science journalist
2
APPEARANCES
2
PODCASTS
012
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Sep 3, 2026
Bob McDonald, former Chairman, President, and CEO of Procter & Gamble
10:55
24:01
Dana BornHOST
So my next question gets at how do you distinguish between moving so fast and quickly and moving wisely and making sure you're not just doing the next thing right, but you're also doing the right thing? And what role do values play in helping leaders make these sound decisions when they don't have all the answers?
B
11:17Bob McDonaldGUEST
You know, at the Army War College, we often and talk about the VUCA world, volatile, uncertain, complex, and ambiguous.
B
11:26Bob McDonaldGUEST
And boy, if that doesn't describe all of our lives, I don't know another acronym that does.
B
11:37Bob McDonaldGUEST
If you stay true to your values, that will help you make the right decisions through the fog that you see in a VUCA world.
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11:48Bob McDonaldGUEST
The other thing I would say that's fundamentally important but often ignored is you've got to look at everything through the lens of your customer.
12 MINS LATER
Dana BornHOST
And so during these VUCA times and what seemed to be, you know, accelerating change, what is giving you hope right now?
Meeting a Real-Life Science Superhero: Quirks & Quarks Host Bob McDonald!
4:50
F
4:31FraserHOST
For kids listening who might not know what on earth is a quack and what is a crazy science fact you love to tell kids about.

Bob McDonaldGUEST
So if you take anything and you smash it with a hammer, say you take a glass and you smash it with a hammer, you'll get little pieces, but those pieces are still glass.
13 MINS LATER
F
17:36FraserHOST
So if you were offered a one-way ticket to go live in a glass dome on Mars tomorrow, would you pack your bags and go? Or are you staying on Earth?